Experimenting with AR experiences at scale.
Building AR Face Tracking Filters with Unity and Meta Spark Studio for Instagram/Snapchat
AR Filters are social media's version of Augmented Reality. They're hyper-immersive, available on Instagram, Facebook, TikTok and Snapchat and can be custom-made, cost-effectively and quickly to however you wish. They're hugely engaging with some AR Filters getting billions of impressions.